Stepping into any business venture can be scary, especially if you are doing so for the first time. In order to be a successful Owner Operator there are several things you will have to know and several things you will have to do. What you will have to know is that you are going to have to learn some new skills. You want to know everything that there is to know about the Hot Shot industry, or just the trucking industry as a whole. And there is a lot to learn. You have to be willing to become a student of the industry – and not just a guy with a truck and trailer trying to make enough money to pay the bills. That is not what is going to set you apart. You will fall into the category of WAY too many Owner Operators who are just out to make a paycheck, with no long term vision for the company.
So that is your “know.” You have to be willing to learn beyond enough knowledge to drive a truck and trailer, pick up and deliver a load and make a paycheck. The second part is the “Do.” The “Do” is simply taking actions according to what you know. It is easy to act when you “know.” It is difficult to act on what you don’t know. And because it is difficult to act on what you don’t know, your goals are not likely to shallow.
I’ll give you an example. Say you and I were standing at the edge of the woods and I offered you ten thousand dollars in cash if you walked through the woods to the other side. Would you do it? Probably not! Why? Because you don’t know how far it is to the other side. You get that? You don’t “KNOW” how far it is to the other side. That would be a life and death decision – and you would not do it without knowing how far it was to the other side. It could be one hundred yards or one thousand miles to the other side, you just don’t know.
But what if I offered you that same ten thousand dollars in cash to walk through those woods to the other side and you knew that the other side was only a quarter mile away. Would you do it? Absolutely, you would! You see how easy it is to take action when you “know?” The same concept applies to the business you are in. The more you know the higher you are likely to set your goals – far higher than the average Joe who is simply living from one load pay to the next. Five years later Joe’s bank account is still maxed out at $971.00 to $1,200.00 praying that there is no family emergency.
Question is, what are you going to do?!? Are you going to be that Owner Operator who is the average Joe; or that overachiever who is giving some of the biggest trucking companies in market today a go for their money?
You have a choice to make!